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Date:
|
·
Course/topic: Case study:
Cyclistic bike-share analysis |
Prompt: |
·
How do annual members and
casual riders use Cyclistic bikes differently? ·
Why would casual riders buy
Cyclistic annual memberships? ·
How can Cyclistic use
digital media to influence casual riders to become members? Moreno
has assigned you the first question to answer: How do annual members and casual use Cyclistic bikes differently? |
Journal
Entry: |
Today I began working on the Cyclistic case study
assigned in the Google Data Analytics Capstone. My focus is on the first key
question from Moreno: How do annual members
and casual riders use Cyclistic bikes differently? So far, I’ve identified that understanding user
behavior between these two groups is crucial. I plan to analyze ride data (duration, day of the
week, time of day, start/end stations, etc.) to spot trends. My initial assumption is that annual members may
use the bikes more consistently and for commuting, while casual riders
might favor weekends, holidays, and recreational use. I’m preparing to clean and explore the
datasets for patterns, focusing on the following:
I expect visualizations (like bar charts or
heatmaps) to be very helpful in illustrating usage patterns. This will also
help later in addressing the other two questions about converting casual
users and digital marketing strategies. |
Other
thoughts or questions: |
§ Will weather or
special events significantly impact ride patterns between the two groups? § Should I include
geographic mapping to better understand location-specific trends? § What behavioral
triggers can be drawn from the data to recommend specific marketing actions? |
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